Friday, 27 November 2015

Leif Podhajsky’s Psychedelic Art

Artist Leif Podhajsky creates psychedelic limited editions for Ballantine's Whisky

Specialising in the abstract, London-based Leif Podhajsky “explores themes of connectedness, the relevance of nature and the psychedelic experience” across work for the likes of Nike, Tate, “Wired” and Google. His focus however lays in the world of music, designing bold, eye-popping covers for Kelis, Grimes, Santigold, Tame Impala, Foals and Lykke Li among others. For his latest project he applies his unique aesthetic to a rather different form, becoming the first participant in Ballantine’s whisky’s “Artist Series.” Following a trip to Scotland, inspired by its wild and beautiful landscape, Podhajsky creates 3 distinctive, organic prints that merge natural forms with a strong, graphic finish. Commenting on his research methods, he states, “immersing myself in this way is exactly how I work when I’m designing album cover artwork too; after a while something just clicks and the designs start to form organically.” The finished product references both the process of whisky making and the surrounding terrain, the artist producing a series of rich and contemporary patterns adorning 3 limited edition Ballantine’s gift pack tins available from next month.


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